Sometimes a "no" is meaningless - for example if someone says"No, we don't have a certain type of soda in this restaurant" or "No our store doesn't have another shirt in your size." The initial impact of hearing no may be irritating, but no more than that. Thirty seconds later you've forgotten all about "NO." And in each of these cases, a "No" is not going to stop you from returning for something else in these establishments.
Why then do we give it so much importance when dealing with our business lives. Why, when we hear the word "No" in our industry do people initially feel insulted, intimidated, and discouraged. You must learn to accept their "No" as, "it's not the right time for me." If you check back in 6 - 12 months their situation may have changed, but if you allow their first reponse to discard them as a prospect you may be throwing money away!
How quickly and easily you allow someone else's authority , or determination of what you can or cannot do, is very telling of who you are at your core. In order to become wealthy in any industry you must understand in every situation of adversity ther is also an opportunity. You turn mistakes into learning lessons and move forward. You must be resilient to resistance.
Also consider this: in today's world it's a reflex to say "No" first to anything as way of protecting yourself from a commitment before you decide you want to say "Yes." It is not always a definitive answer.
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