Get on Your Soap Box!

(You can find this article in the January / February edition of Networking Times. Subscribe here by clicking the icon below)





The social media frenzy has changed the way many industries do business. For us network marketers also referred to as relationship marketers, we could not have asked for a better way to connect with more prospects globally. Instant access to huge networks of warm contacts; the ability to create a personal brand on a small budget; and the opportunity to position yourself as an expert within your own area of expertise.

Blogger, Tumblr, Facebook, Twitter, Digg, and Ezinearticles are just a few of the many social sites on which a network marketer can gain free publicity and build a following. Instead of bombarding your prospects with typical ads, you have them come to you by establishing yourself as someone they want to get to know/learn from. The more people notice you, the more your business will become known.
Here are just a few ways to create a strong online presence and indirectly fill your sales funnel:

*On each of these sites be sure to include contact info, your sales funnel site,
and your other online social media presence sites where allowed so the online user can be directed exactly where you want them to go.

• Write about what you know best. Create content rich articles and submit them to online magazines / journals to showcase your expertise and build trust.

• Contribute to forums where the topics relate to your knowledge and experience. This will again position you as an expert and use the site traffic popularity of other sites to filter people back to your sites

• Create a Facebook fan page/profile - Post pictures and videos, write tips and advice in your posts, connect with new and old friends, and link to your articles. This will all build a personal brand, create exposure for your business and cultivate relationships with your followers. The stronger your brand, the more people will want to get to know you. The more connections you make, the higher the chance for referrals and word of mouth marketing.

• Create a blog on Blogger.com or Wordpress.com to carry your personal brand even further. Utilize it like an online journal. Post pictures and videos that capture your experiences, rave about places you’ve traveled because of the opportunity you’re involved with and add your expert articles! Don’t forget to update your blog often to help establish readership and improve the blog’s search ranking. (More content means more opportunities for search engines to find significant information on your site that’s related to the search keywords of users.)

Social marketing has taken over all industries as the online version of word of
mouth. Everyone has their own soapbox. People who are drawn to your message will visit your site and recommend it to others. Your site will perpetuate itself, snowballing your popularity and increasing your site traffic. Best of all it’s not difficult or costly– anyone can learn how to do it. So if you don’t have an online presence yet, get on your soap box and start talking!