You actually cannot afford NOT to read. You absolutely must read in order to succeed. I was rereading Dan Kennedy’s “No B.S. Time Management for Entrepreneurs…” for the 3rd time and made a list of his reasons for staying on top of your reading and making it a daily habit:
1. Varied, diverse input, ideas, viewpoints, life stories, examples, all the essential raw material poured into your subconscious mind, for it to sift, sort, try matching up with other puzzle pieces it already has, so it can occasionally yell “Eureka!” and hand you something profitable.
2. Without exposure to others. Thinking, your own range of thought shrinks. Soon, you’re a mental midget. Your range of thought narrows, like your range of motion shrinks if you don’t move and stretch.
3. You can’t stay current.
4. Set an example for your kids, people you lead, employees, etc..
The own leaders of Franklin, Massachusetts, once wrote and asked Ben Franklin for a donation so they could buy a bell for the church steeple. He sent money with this note: “I’m honored you have named your town Franklin and a donation is enclosed. However, I suggest you start a library with it rather than buying a bell. I prefer sense to sound.”
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